原文链接:It’s Time for an RSS Revival

文章对 RSS 和几款流行的 RSS 阅读器有简单的介绍。如果你以前没有用过 RSS,最近的事件让你对「算法推荐」心生疑虑,你想更有意识地掌控自己的信息源,不妨试试。

以下是文章摘录


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Its aim is straightforward: to make it easy to track updates to the content of a given website in a standardized format.

RSS 的作用直接了当:以一种标准化的格式方便追踪指定网站的内容更新。

The difference between getting news from an RSS reader and getting it from Facebook or Twitter or Nuzzel or Apple News is a bit like the difference between a Vegas buffet and an a la carte menu. In either case, you decide what you actually want to consume. But the buffet gives you a whole world of options you otherwise might never have seen.

从 RSS 阅读器和从 Facebook、Twitter、Nuzzel 或 Apple News 获取新闻的区别有些像拉斯维加斯的自助餐和餐馆菜单的区别,你都能决定哪些你确实想「吃」,但自助餐给你你可能见所未见的大量选择

“There are multiple approaches to connecting to news. Social felt pretty interesting at first, but when you mix social and algorithmic, you can easily get into these noise bubbles, or areas where you don’t necessarily feel 100 percent in control of the algorithm,” says Edwin Khodabakchian, cofounder and CEO of popular RSS reader Feedly.

流行的 RSS 阅读器 Feedly 的联合创始人和 CEO Edwin Khodabakchian 说:“有各种连接到新闻的方式,社交(的方式)一开始挺有趣的,但当你混合了社交和算法,你会轻易地陷入这些「噪音气泡」,或者那些你无法确定对算法有完全掌控的地带。”

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Five years ago, when Wolf took over The Old Reader, he offered a prescient insight: “How long will it be before your Facebook stream is so full of promoted content, bizarre algorithmic decisions, and tracking cookie based shopping cart reminders that you won’t be getting any valuable information,” Wolf wrote. “For as little as $60, a business can promote a page to Facebook users. It won’t be long before your news feed is worthless.”

五年前,当 Wolf 接管 The Old Reader(RSS 阅读器),他体现了先见之明:“还要多久你的 Facebook 信息流就会充满促销内容、奇怪的算法决定和基于 cookie 跟踪的购物车提醒这类对你没有价值的信息呢?” 他写到 “最少只需 60 美金,一个公司就能把一个网页推广给 Facebook 的用户,不用太久你的信息流就会失去价值”

💬 没有价值(worthless)是相对「无害」的,最近的事件表明被操纵的信息流甚至可能是「有害」的

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“Social media has mass appeal because it is simple to understand and use, with little to no challenges involved for the user,” says Stankov. “RSS is whole different game, where the main goal is for the end user to research and find valuable information sources, as well as periodically clean up the news feed from irrelevant noise.”

“社交媒体具有巨大的吸引力,因为它易于理解和使用,对于用户挑战很小甚至全无。” Stankov 说 “RSS 则是完全不同的游戏,其主要目标是让终端用户能研究和寻找有价值的信息源,同时定期清除信息源中不相关的噪音。”

Still, the lasting appeal of RSS remains the parts that haven’t changed: the unfiltered view of the open web, and the chance to make your own decisions about what you find there.

RSS 持久的吸引力一直不曾改变:对开放网络的未经过滤的视角,和对于你获取的内容作出自主决定的机会。